At uuDesign, we believe meaningful design begins with understanding people. Since 2013, our global UX research and design agency has partnered with visionary brands to create digital experiences that truly connect.

As a multidisciplinary team, we combine deep expertise in UX, CX, and emerging technologies to help organizations stay relevant in an ever-evolving digital world. We navigate the complex landscape of customer behavior and experience with empathy, insight, and creativity, turning human understanding into opportunities for growth.

By transforming tactical business goals into purposeful, measurable outcomes, we empower our clients to deliver impact where it matters most: through experiences their customers love.

The meaning of home has evolved into a multitude of realities. Breakthrough technologies, commercialization, cultural barriers, and the need to fit in or stand out are all factors that have contributed to this change. We are leading the charge to change the business culture by coming from non-traditional backgrounds and rich cultural histories. Our non-traditional backgrounds have allowed us to expand and grow in the digital space.

From a young age, I was captivated by the possibilities of invention, a curiosity that naturally led me to Industrial Design. With no formal mentors, I found guidance in the Imagineers behind Disneyland and the creators of LEGO Technic, who showed me how imagination and engineering come together.

Looking back, the lack of a playbook was a gift. It pushed me to observe deeply, draw ideas from anywhere, and find meaning in exploration. That mindset still drives my work today. Whether I’m reimagining customer pathways, building user personas, or working with emerging technologies, I’m focused on how innovation can create more meaningful human experiences.